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Posts Tagged ‘Campaign Optimization Tips’

New My Account Launch!

by Veronica Stone on March 20th, 2008
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Great news for goWholesale advertisers – we’ve launched some major account upgrades, which will not only make your goWholesale campaigns easier to manage, but also provide you with additional features to help you get the most from advertising on goWholesale! Ad Groups streamline your campaigns and make it easier to manage your bids and ads. Daily budgeting gives you tighter control over your campaign spend. The new Keyword Insertion Tool helps to improve the quality of your ad copy and make it more compelling to buyers by automatically inserting your keywords into your ads. Ad Scheduling lets you decide the... Read more »

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Top Tips for Optimizing Your Search Campaigns

by Veronica Stone on November 27th, 2007
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There’s definitely both an art and a science to managing pay-per-click campaigns, whether on goWholesale or any other search engine like Google or Yahoo. It’s not just bidding higher than the other guys – it’s crafting your ads and your landing pages to get searchers to click and then convert to a prospect, lead, or customer. That being said – here are some of my top tips for creating, managing, and optimizing your search campaigns. A couple of the tips included are goWholesale-specific, but for the most part these ring true across platforms: Choosing Keywords Choose a complete set of... Read more »

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