NRF: Economy Fails to Spook Halloween Consumers
by Christina Lee on October 7th, 2008
Bleak economic news cannot scare consumers faithful to Halloween, a recent survey shows. In fact, the average person plans to spend $66.54 to celebrate – an amount that has continued to increase over the past eight years. “Consumers – who have been anxious and uncertain for the past several months – may be looking at Halloween as an opportunity to forget the stresses of daily life,” said National Retail Federation President Tracy Mullin in a statement. The trade group’s survey, conducted last month by BIGresearch, revealed consumer behavior similar to that of 2002, another recession year. Back then, the average... Read more »