by Christina Lee on April 14th, 2009
Not just income, but also TV-watching and Internet-browsing habits, should help manufacturers determine how “recession-proof” consumers may be, a recent study shows.
Throughout the past year, consumer confidence has largely been measured and addressed as a whole. But according to marketing and media researcher Nielsen, consumers will not all respond in the same manner to current economic conditions.
The study created consumer groups based on how and by how much they save money:
Recession Indifferent consumers are barely, if at all changing their spending habits.
Recession Insensitive consumers will cut spending on luxuries like entertainment and eating out, as they... Read more »
by Rebecca Button on March 27th, 2009
TRANSIT showcases hundreds of premier footwear collections from burgeoning labels and established brands. Featured in conjunction with LOS ANGELES FASHION MARKET, TRANSIT is the boutique’s primary source for footwear on the West Coast.
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by Rebecca Button on March 27th, 2009
FOCUS is the new trade event in L.A. featuring clothing & accessories in an intimate, loft setting. Bridging the gap between emerging designers and established brands, FOCUS brings together a fresh mix of contemporary collections for men and women.
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by Carrie Hinkel on August 6th, 2008
If you’ve decided to sell name brand products in your store, you’re in luck. Because of the popularity of certain brands, they are easy to find and buy at wholesale prices. However, there are some very real risks to look out for when trying to source your products.
Important things to know about brand-name product sourcing
1. Fake “factory authorized” distributors : It is a must that you buy your products from distributors that have been authorized by the manufacturer to wholesale their products. Most brand-name manufacturers will not sell directly to you, so you will need to go through... Read more »
by Rebecca Button on April 28th, 2008
It’s begun. The Great Consumer Schism is effectively working its way through America-an event last experienced in this country in the ’70s. Economic disparity in America is nothing new. But in times of recession the division is inflated and even more apparent as seen through shifts in spending habits. It makes perfect sense of course that middle to lower income households are switching from brand name items to generic in order to save a few bucks.
So what does this mean for retailers? Well, if you sell cheaper products, this is great news! If you sell brand name (and therefore... Read more »
by Carrie Hinkel on April 15th, 2008
You’ve worked hard to create an identity for your company or products, so why no work just as hard at protecting it? With corporate identity theft on the rise, now is the time to build up a wall of security around your brand-name, in order to keep others from stealing or misusing it.
By having a website, it’s easy for anyone to copy and paste your logo, text, and pictures – using it on their own website to further sales or perpetrate fraud. There have also been plenty of instances of an unscrupulous company using online blogs and forums to... Read more »
by Rebecca Button on January 8th, 2008
Do you enjoy designer purses ? Here’s a fun and unique way to be around designer purses while making money at the same time. How? By hosting a designer purse party. Designer purse parties have become quite popular, particularly on the West Coast as more and more people discover how entertaining and lucrative they can be.
Before organizing your designer purse party, you’ll need a reliable source for designer purses to sell. There are a variety of directories on the Internet that list sources for wholesale designer purses. You can find these directories by doing a Google search. Other sources... Read more »