by Carrie Hinkel on March 19th, 2008
Each day, there are tens of thousands of videos being posted on sites like YouTube. Some become notorious and are so shocking / hilarious that the links make it on email lists, blogs, Myspace pages and more – racking up a million or more hits. Now that’s viral, baby! Most of these videos may look like they were taken with a phone cam or filmed with a simple camcorder, and while for some that may be the case, for others…they were only made to look that way. Yep, companies like Sony, Frito-Lay, Red Bull, Nike and a slew more are... Read more »
by Leeia Ladipoh on February 15th, 2008
Running a blog is a way of business these days. Blogs help bring customers in to read your posts – and has them stay to see what your business has to offer.
In a perfect world, the posts on your blog would come up in search engine listings or be linked to other blogs – and a flood of people would read your words, become interested in you and your product and then make a purchase from your business.
But making this perfect world come to life takes some work.
Here are some tips to making your blogs more valuable... Read more »
by Rebecca Button on January 30th, 2008
You may have heard and/or seen the term "Web 2.0" floating around on the internet. But what does it mean? More importantly, what does it mean to YOU?
Essentially, Web 2.0 is the "next generation" of how we use the internet to communicate. For example, the invention of new tools and applications such as blogs, RSS feeds, and social networking sites. All of these allow internet users to more freely interact with each other whereas before, this level and type of interaction was very limited. The most important thing to remember is that Web 2.0 is more of an idea... Read more »
by Carrie Hinkel on January 11th, 2008
By now, most web savvy business owners know the importance of blogging. Writing a blog is easy, however getting people to find (and read) your blogs, well that’s the hard part. It may take some work, but getting your blog to work for you – in terms of traffic, readership and ranking – can pay off big time. Here are some of the easiest ways to promote your company’s blog:
Give your blog page a custom look - As tempting as it is to go with one of the Wordpress templates, don’t. Show some originality and let others know that... Read more »
by Carrie Hinkel on January 2nd, 2008
By now, most website owners know that getting reputable sites to link to their site will have a positive effect on rankings. The problem is getting GOOD sites to give you those links. A powerful marketing strategy for your website can be getting bloggers to not only list your e-commerce site, but to talk about your products and services. Bloggers are generally regarded as authorities on certain subject matter, which make blogs one of the best places to get those valued authority links.
What are authority links? They’re links coming from sites that are considered by search engines to be... Read more »
by Carrie Hinkel on October 11th, 2007
Having a blog on your website can boost your search engine rankings, increase website traffic, establish yourself as an expert in your industry, and help you connect (and get feedback from) your customers.
Blogging doesn’t cost any money, as sites like www.typepad.com and www.blogger.com allow you to set up a blog for free. However, blogs do take a commitment as far as time and regularity. If you decide to set up a blog, it’s important to blog often and regularly – otherwise, you might leave your customers feeling abandoned.
The benefits of blogging:
Drives traffic to your website: Blogs will... Read more »