Hot Topic: How Retailers Can Be More Female-Friendly
by Christina Lee on February 26th, 2009
While the current retail environment may seem like unchartered territory, experts are encouraging business owners to rediscover a consumer sector for potential profit. Take what Paco Underhill, CEO of consulting firm Envirosell and author of “Why We Buy: The Science of Shopping,” has recently remarked to Time: “The retail world has historically been one owned by men, designed by men, and managed by men. Yet, we expect women to shop in these stores.” In 2005, the retail world discovered that women not only made 53 percent of primary purchases, but they also made 80 percent of all consumer purchases. This... Read more »