If your online marketing campaigns send everyone to the home page, you are missing out on the opportunity to customize your Landing Pages to resonate most directly with your prospective customers. Instead of the home page, direct people to a highly relevant page that ties in with the marketing campaign that drove them to the page.

2. Calibrate Your Headlines

Similarly, make sure that your Landing Page headline uses similar language to the page that drove the visit or the copy from the referring ad. It’s critical that you establish relevancy immediately when the visitor lands on the page.

3. Get to the Important Points Right Away

Readers will often skim a page rather than read word-for-word. They rarely read an entire page. Highlight your most important points at the top of the page.

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