Author Archive
by Leeia Ladipoh on October 13th, 2008
Whether you own a small brick and mortar business or a business that operates online, one of the greatest tools you can have at your disposal is the ability to act on information given to you by a potential customer and turning it into a conversion.
What Is Immediacy?
This process is generally referred to as immediacy; it means identifying exactly what it is that a customer wants at your point of contact through the correct interaction and then outlining exactly how you can fulfill their need.
The faster you can obtain and analyze information from a prospect, the less... Read more »
by Leeia Ladipoh on September 22nd, 2008
Unless you’ve been hiding under a non-carbon based rock for the last five years, you are probably aware that there is a massive environmental movement under way. This movement is centered around the dangers posed to the planet by global warming, as caused by the actions of human beings.
Governments, businesses, and individuals are all on the green train, but there is a new worry on the horizon: will people eventually tire of being told what to do in order to save the planet?
There is a curve when it comes to marketing of any product or idea. First, the... Read more »
by Leeia Ladipoh on September 12th, 2008
Without a doubt, the number one obstacle to running a successful online business is getting potential buyers to trust your website enough that they are willing to make a purchase.
Let’s be really honest; there are plenty of steps involved with the purchase and receipt of any online product from the release of a credit card number to final delivery – and potential customers will worry about every single one of these areas when it comes to making a purchase from a business they have not used in the past.
About Branding
There is a lot of competition in online... Read more »
by Leeia Ladipoh on September 3rd, 2008
I’m willing to bet that when you left home, working with members of your family was one of the very last things on your mind.
You were probably thankful just to get out and look forward to the special occasions where you could see each other for a limited amount of time, before the tension started to build (and of course, I write this from my own perspective; I know there are those of you who would happily live in a huge house with all your relatives forever. I am jealous).
Whether you couldn’t wait to leave or just wanted... Read more »
by Leeia Ladipoh on June 9th, 2008
So what is a permanent wholesale mart anyway? Well, quite simply it’s a year round trade show (here is an example ). Business owners looking to find products can go to these marts to find a vast and varied selection any time they need to. This flexibility is one of the many advantages to using a wholesale mart to source products. Other benefits include an optional on site sales rep to assist you, a buyers directory of suppliers and product lines as well as supplier contact information, and finally at various points throughout the year some marts will host additional... Read more »
by Leeia Ladipoh on May 29th, 2008
On March 3rd Ebay launched a few new features. One of these was Best Match. Has this addition helped or hurt their business? Let’s take a look and find out.
Now when you log onto eBay and search for an item, instead of getting several thousand items that only match the words you type in, you get millions of items that all have the keywords you typed in – some not having anything to do with the item you are searching for.
Best Match – Changes Made
Along with the best match feature, they also made changes to their feedback... Read more »
by Leeia Ladipoh on May 9th, 2008
When it comes to your business, time is your most valuable resource. The last thing you want to do is waste time on prospects that are not really interested in what you have to sell.
Say you have just gotten a fresh set of leads. How do you decide which ones are high probability? First, you have to contact them all and disqualify them.
I know that sounds harsh – but if you don’t disqualify them you will be wasting time on people that are not interested in purchasing from your business.
Qualify, Schmalify
How do you disqualify them? First,... Read more »
by Leeia Ladipoh on May 9th, 2008
Dell, one of the biggest names in computers today, has started going into the streets asking people what they think about their computers. They are asking customers what they like and don’t like and what they would like them to add.
This helps when it comes to making future computers, because they are finding out what people want and therefore what will sell.
There are several places on the Internet that take surveys like this to find out what people like and don’t like about certain products.
Give ‘Em What They Want
As a small business owner of a product-based... Read more »
by Leeia Ladipoh on May 9th, 2008
Having an office at home is wonderful. You can be around your family more and you won’t have to travel back and forth, to and from work, especially with gas prices being so high these days.
If you have an extra room that you can make your office, that’s great. If you don’t, you will have to find a space in your home where you can create a home office. This can be any room – even a large closet.
Liven Up Your Space
It is a proven fact that your office affects your productivity. So yours should be lively,... Read more »
by Leeia Ladipoh on May 9th, 2008
When you see how effective word of mouth advertising can be, you should begin to look for more people to tell about your business.
The more people you tell, the better your chance of having a successful business. But there are things to do, and there are things not to do.
Don’t Plug Where You Aren’t Supposed to
When you’re online in a chat room, notice that no one is saying anything about their business. You may think, “what can a small plug here hurt?”, so you say something about your company.
This can be harmful because it is called... Read more »