Marketing Campaign Landing Page Tips – Part I
by StartupNation.com on September 9th, 2009
1. Send People to the Right Page
If your online marketing campaigns send everyone to the home page, you are missing out on the opportunity to customize your Landing Pages to resonate most directly with your prospective customers. Instead of the home page, direct people to a highly relevant page that ties in with the marketing campaign that drove them to the page.
2. Calibrate Your Headlines
Similarly, make sure that your Landing Page headline uses similar language to the page that drove the visit or the copy from the referring ad. It’s critical that you establish relevancy immediately when the visitor lands on the page.
3. Get to the Important Points Right Away
Readers will often skim a page rather than read word-for-word. They rarely read an entire page. Highlight your most important points at the top of the page.
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Hello this is Chris Rob. I cought your ad from Liquidations.com ok..
I’ve been doing ebay for about 7-yrs. and now I feel little people like me done lost our edge to big companies…
Your ad atracted me because of the landing page article, I’m tring to do affiliate marketing using adwords..I spent $80.00 on a program and thought it was awesome until Google told me I needed a landing page..
It seems like they left that part out and a lot more important details.
I’d like to hear from ya’ll ok…
Thx.Chris
Chris Robert
October 1st, 2009
at 6:00 pm