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Entrepreneurial Success from Dorm Room to Board Room

by Robert Cyr on August 21st, 2009
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Dropshipping is not a viable choice for a retail startup…or is it? All too often the spotlight shines upon those who are constantly in the media; we all know success stories fill the shelves at our local Barnes and Noble of famous people, but what about a true hometown success story?

Let’s travel back a few years, 9 to be exact, and meet a couple of college buddies who were working to earn a masters degree at California State University Chico, here in northern California. Christian (Chris) Friedland and David Bocter started a small E-commerce business selling plumbing supplies, faucets to be exact. This venture met the guidelines for a class project and they both hoped it might bring in a small income to subsidize college expenses.

As a partnership, Chris brought experience from a local plumbing supplier, while Dave provided early funding. Faucetsdirect.com was born and quickly became a success; in fact today the company employs over 200 people here in Northern California under the parent company Improvementdirect.com. The operation now boasts 12 separate websites offering the latest in home improvement products.

Back then and still today; this company uses the Dropship model for product fulfillment. Improvement Direct has fostered relationships with some of the largest manufacturers and distributors of home improvement products in the Country.

Continue to the six tips for using a dropshipper

Robert Cyr

Robert Cyr is a leading consultant to the B2B liquidation industry offering his "real world" experience relating to product sourcing, retail and Ecommerce start up strategies. His website, The Closeout Industry, is a favorite among new and veteran entrepreneurs who are continuously looking to source wholesale and below wholesale merchandise.

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