Mother and Daughter Knowles Launch Sasha Fierce Clothing Line
by Christina Lee on July 1st, 2009
Following a studio release and launch of a nationwide tour, Beyonce has found yet another way to celebrate her newfound alter ego: a junior apparel label.
With a debut in time for back-to-school shopping, Sasha Fierce for Dereon offers a more wearable version of what designer Tierry Mugler designed for the pop star’s concerts. Against a mainly black backdrop of fake leather and body suits are bold details and accessories, such as mixed silver and gold chains and denim rips lined with mesh and lace.
In comparison, parent label Dereon showcases billowy materials, vivid colors and exotic prints, with input of sister Solange as well as mother Tina.
“The [Sasha Fierce] line really exudes a different side of my personality, which I am grateful I can express,” Beyonce said to Women’s Wear Daily.
Featured in the upcoming line are sportswear, outwear, handbags, footwear, eyewear, jewelry and lingerie. The collection will wholesale from $25 to $75.
please email wholesale info from the new line.I feel my company will do really well with this newline. material1979girlz@yahoo.com 216 258-6218
Tiaera Booker
July 3rd, 2009
at 7:54 pm
House of Dereon is going to be carrying it (per usual) and it looks like department stores have initially picked up the line. http://www.wwd.com/markets-news/beyonce-and-tina-knowles-launch-sasha-fierce-2199134?src=bblast/070109
I couldn’t find any info on sourcing this specific line.
jonathan
July 7th, 2009
at 4:53 pm