Save the Date: Shop.org’s Online Marketing Workshop
by Christina Lee on April 20th, 2009
Three days, eight seminars, 15 experts. Current economic times call for cost-efficient marketing, and Shop.org’s 2009 Online Marketing Workshop is armed to teach retailers the latest developments.
Shop.org, the National Retail Federation’s digital division, is offering the best of the basic tactics, by addressing topics like social networking tools, online retail video and multi-channel success.
Speakers include Stephan Spencer, founder and president of natural search engine marketing firm Netconcepts. Bring laptops if possible to his hands-on workshop, “90 Minutes of Pure ROI,” to see firsthand which simple SEO tactics have the most impact.
Spencer’s clients include the Home Shopping Network, America Online and the Discovery Channel. Other featured experts represent BestBuy.com, Lane Bryant, and Drugstore.com.
For more information about the Online Marketing Workshop, May 4-6 in Scottsdale, Ariz., call 202-626-8192 or visit the event’s Web site. Registration by May 1 required.