Six Ways Small Businesses Can Promote with Facebook
by Christina Lee on April 15th, 2009
With the potential to reach over 200 million active users, any small business could potentially profit from Facebook. Plus, at the rate that creator Mark Zuckerberg and staff keep releasing new features, the possibilities of promoting your products and services are practically endless. Consider these six ways just a start:
- Demonstrate what your company does. Post photos of your staff, what they do on a daily basis or the trade shows they attend.
- Show and tell more about your products. Whether written in a Note or in a message to your business Group, notifying customers about new products is made into an easy step through Facebook. Better yet, take photos or create videos that demonstrate how to use them.
- Advertise for upcoming events and promotions. Facebook offers two ways of doing so: an Event invitation that you send to fans of your business Page, or a message that can be sent to all members of your Facebook group.
- Be exclusive. Offer sneak peeks of new products or discounts off of purchases with a special code, that only Facebook Page fans or Group members can see.
- Communicate one-on-one. Ask any questions you have of your customers, and encourage your customers to do the same, all with the intention of figuring out what they want of your company.
- Reach out in your network, maybe even beyond. Search for people who are talking about products or services that you offer, then message them to initiate a conversation.
Readers, in what ways do you use Facebook or other social networking tools to promote your business?