Save The Date: The Science of Shopping
by Christina Lee on January 19th, 2009
As retail experts of their own breed, Rich Kizer and Georganne Bender do not merely study consumers. In fact, they are perhaps best known for posing as baby boomer consumers, using specialized makeup and prosthetics to prove how retailers can sometimes mistreat them.
At the upcoming Las Vegas Market, they will demonstrate how and why retailers also need to explore the customer’s point of view – though this time, to maximize any store floor’s potential, in “The Science of Shopping: Staging Your Showroom to Sell.”
The seminar will go more in depth into the advice they address in Craftrends Magazine and their blog. Attendees will learn about a number of terms the pair use frequently – Power Walls, Speed Bumps, and the Decompression Zone – that also carry parameters to create the ideal store front, with a path drawing consumers to more merchandise.
“From the parking lot to the back door, every single portion of the sales floor will sell if you set it up right,” Bender said.
Attendees can also receive a free one-on-one consultation via telephone, once they e-mail photos of their store. This offer, Bender says, has long been a part of the pair’s mission to get store owners to pay attention to more than just price.
“We are moving on to a new phase of consumerism. The consumer is looking at different things, like how the store looks,” Bender said. “Your sales floor is the biggest marketing place you have – it screams who you are.”
Tuesday, Feb. 10, 2:30-3:30 p.m. World Market Center Las Vegas, 495 S. Grand Central Parkway, Las Vegas, NV 89106. Call 1-888-416-8600 or visit www.lasvegasmarket.com.