Three Essential E-Books for Any Retailer
by Christina Lee on January 16th, 2009
For any business owner, the advice spurted out through blogs serve well as a quick fix of advice – but for something more satisfying and comprehensive, an e-book may be a better option. These three e-books have already been well received – and are available for free:
- Trust Economies: Investigations into the New ROI of the Web, by Chris Brogan and Julien Smith
In less time than needed for the average lunch break, a small business owner can gain some perspective on what ROI should stand for – Return on Influence. Though the 10-page read has a focus on online social media, its advice applies to just about any business owner, as it discusses the importance of investing in customer relationships over sales. - How to Attract Significantly More Customers … In Good Times and Bad, by Mark Paul
Through nearly two decades of leading start-ups through his consulting work, Paul has figured out seven essential steps that business owners of all types can use to grow a customer base, while reducing the costs spent on marketing and the time typically spent in sales cycles. (Note: the free edition is available until Jan. 31.) - Unleashing the Ideavirus, by Seth Godin
As any follower of Godin would know, this marketing guru is full of ideas – and publishes a book about them every few months. Even so, his nine-year-old concept of the “ideavirus” still holds validity. Here, he gives clear instructions as to how to get consumers interested in the idea behind a product or services, and then, how to get them talking.
What e-books would you recommend to your fellow small business owners?
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January 16th, 2009
at 7:39 pm