Breaking E-Mail Marketing News: CAN-SPAM Act Update
by Rebecca Button on May 20th, 2008
The Federal Trade Commission announced in a press release today that it will soon be publishing clarifications to the CAN-SPAM Act of 2003. The following topics are to be addressed:
(1) an e-mail recipient cannot be required to pay a fee, provide information other than his or her e-mail address and opt-out preferences, or take any steps other than sending a reply e-mail message or visiting a single Internet Web page to opt out of receiving future e-mail from a sender.
(2) the definition of “sender” was modified to make it easier to determine which of multiple parties advertising in a single e-mail message is responsible for complying with the Act’s opt-out requirements.
(3) a “sender” of commercial e-mail can include an accurately-registered post office box or private mailbox established under United States Postal Service regulations to satisfy the Act’s requirement that a commercial e-mail display a “valid physical postal address.”
(4) a definition of the term “person” was added to clarify that CAN-SPAM’s obligations are not limited to natural persons.
Keep your eyes peeled for it. The good news is that if you are already conducting an ethical email marketing campaign, these specifications should not affect you one way or another. If not, you may want to revise your strategy. For some guidance, check out Keeping Your E-Mail Campaigns Legal .
I truly enjoyed your article and will link back from my site. Please post more often if you have time. Thanks!
Dave
February 7th, 2009
at 4:03 am
hmm.. overdue clarifications..
Valencio
http://www.EmailCharger.com
valencio
February 25th, 2009
at 9:31 am