Times are lean, all the more reason to go green!
by Rebecca Button on April 3rd, 2008
If you haven’t already been bombarded by all the wonderful and practical reasons you should take steps to making your business more earth friendly, you might have fallen down a dark well and have no way of getting out. If this is the case and you are reading this, please email someone for help. And then explain to me how you are getting wireless down there.
If you fall into the other category (and hopefully that is ALL of you reading this) then you are familiar with this buzz phrase "going green." I’m not here to repeat what we already know about the basics. So I’ll just skip ahead to the juicy details.
The "going green" craze has swept our nation and in the midst of it all has been a wealth of opportunity for environmentally oriented businesses not to mention creating a market for new ones to crop up as well. Unfortunately, in the area of solar technology, there hasn’t been much competition. Til now.
A recent article (which explains the ins and outs of solar energy in detail) from CNNMoney.com states that "several startups, including HelioVolt in Austin, Miasol in Santa Clara, Calif., and Nanosolar in Palo Alto, are working on a new technology called flexible thin film that’s on the brink of making solar more competitive." And you know what that means? It means that these companies are going to work harder to produce the best solar product and we all can benefit from this (including Mother Nature).
Solar power has been two to three times more expensive than traditional energy methods but with these companies working on a cheaper way to convert solar energy into usable energy, lower energy costs are dangling right in front of us. So check out this new solar energy technology as I’m sure you’d rather spend company funds on actually growing your business, not just powering it.
For more tips check out an article by our small business expert, Steve Strauss: Why Going Green Is Good For Business