What’s On The Back Of Your eBay Packing Slips?
by Veronica Stone on March 24th, 2008
If you’re anything like we used to be, it’ll be nothing more than an expanse of white paper.
And if it is, you’re missing out on a golden opportunity to advertise to people who have already trusted you with their purchase.
You can either design a flyer to print on the reverse, thanking them for their purchase and showing a few examples of general items you currently have for sale, or (if you don’t have too many items to send out) you could personalize the flyer to each customer, showing a number of products related broadly to the item they have just bought from you.
The most important thing is to thank them for their purchase. Quite a few sellers don’t even bother to include the packing slip with items; and fewer still write anything on it, or take advantage of this golden opportunity to promote their business.
If you have an eBay shop, take the chance to encourage your customer to visit it, and sign up for your free newsletter. Take every opportunity to use these packing slips to build up your customer base and your mailing list, because this will lead to increased profits in the future.
