St. Patrick’s Day sales expected to be lower than last year
by Rebecca Button on March 7th, 2008
According to the National Retail Federation ’s 2008 St. Patrick’s Day Consumer Intentions and Actions survey, conducted by BIGresearch, consumers will spend an estimated $3.64 billion on St. Patrick’s Day, less than last year’s $3.76 billion.
Some are speculating the projected decline to be directly related to the fact that the holiday falls during the holy week before Easter this year. It could also be due to the looming recession which has consumers more wary about where they spend their dollars.
Regardless of the reason, if you are in the business of selling seasonal merchandise, you may want to consider some extra effort in your promotions in the coming week. Also, some cities are moving their official celebrations to March 14th to avoid any religious observance conflicts. Be prepared to take advantage of seeing this holiday celebrated more than once this year!