Ask any search engine expert the best ways to build traffic to your website, and thus increase the potential for sales, and the first answer will normally be strong SEO, or search engine optimization. Fresh and unique content is another way. However, one of the most overlooked areas of bringing traffic to your website is via reciprocal links – where other websites link directly to yours, and you link to theirs in exchange.

When Google and other search engines index your site for inclusion in their search results, one of the key factors in deciding whether you should have a high rank or a low one is how popular your site is. This is determined by the number of incoming links to your site (as well as the quality of the links), and the best way to get incoming links is through link building.

However, unless you have lots of spare time to seek out companies willing to link into yours, you probably won’t have too many links coming your way. This is where the IBP’s (previously ARELIS) link building software comes in. Costing just $299.95 for the Business Edition, it’s an excellent automated method for bringing in effective and worthwhile links.

Easy to use, IBP will let you set up numerous projects depending on the types of links that you want. After all, if you’re a fruit and vegetable wholesaler, you’re probably not going to need a link in from a specialist IT firm. However, if there are suppliers who sell storage or transportation units for fruit, or businesses that buy direct from you, you can use them to increase your web presence.

Because it’s a reciprocal link, you’ll then link to their website from yours, increasing traffic yet again. And because the software allows you to email the Webmaster directly for each site, you can cut down the amount of time you need to spend getting your links set up.

Some of the other key features of IBP include:

* Automated link finder shows companies happy to allow your link
* Email filter warning if your email will be intercepted
* Quick and easy access to Alexa, the industry standard ranking website
* Outgoing link checker to make sure they’re relevant
* Incoming link checker to make sure your link is still active on partner site

Perhaps one of the most useful features of the IBP link building tool is the ability to find out what sites link directly to your competitors. This is an excellent tool that will allow you to keep up with your competition – after all, there’s a strong chance that if a website is linking to your competition, they’ll also link to you. With the option to demo the product, now is an ideal time to see what IBP can do for your business.