Zen Cart , which tags itself as "the art of e-commerce," is an open source shopping solution based on PHP that uses a MySQL database. Setting it up is remarkably quick and easy, and it provides you with all the tools necessary to run an online store.

This user-friendly shopping cart features multiple customer, sales, and discount modes, and unlimited category depth. Zen Cart also comes with a fully integrated phpBB forum that can be configured or left out, depending on the needs of the user. Other features include a template system, multiple shipping and payment options, a means of creating coupon codes, and a newsletter manager.

Zen Cart not only offers a very impressive list of features, but the system is designed specifically for the needs of both store owners and web developers. You are given everything you need to create a professional, user-friendly online shopping cart. Even users with only the most basic computer skills can install and manage their Zen Cart shopping cart. This solution comes ready to go, and installation is fully automated. The easy installation process even alerts you if something is not configured properly, saving you time on troubleshooting later.

Zen Cart is managed using a browser-based admin "dashboard" panel that provides users with an overview of the website’s core statistics, including number of customers, hits, orders, and products. The panel also provides access to all the other management tools, and makes it easy to add new products to the store.

Zen Cart Advantages

Tons of features. This must be the biggest advantage of Zen Cart. It has more features than any other similar product reviewed.

Very easy installation. Zen Cart should market this feature more than they currently do. Anyone can properly install Zen Cart, as the process runs automatically and alerts you to any potential issues you may encounter in the future.

Customer Support. The Zen Cart website provides users with comprehensive information on the product and its features. There is also a forum available to assist users who are experiencing problems, or who may simply be looking for advice or techniques to increase sales.

Zen Cart Disadvantages

Boring design. If you want a unique store, you will need to invest in a professional web design service or spend time trying out various templates.

Tricky administrator manual. The documentation for Zen Cart is difficult to follow and understand, and is not updated as new versions of Zen Cart are released.

Optimized for US users. While not a problem for many users, UK-based stores will be required to do a lot of customization in order to use the UK address formats and currency.

Some difficult navigation. Many administration options are hidden inside lengthy pull down menus, which is frustrating and time consuming for new users.

Overall, Zen Cart is worth the money and the little bit of time it takes to get it up and running. The long list of features is far superior to other shopping carts, and the ease-of-use and installation makes this the perfect choice for those new to web and store design.