SEO Tips and Tricks for eBay Listings
by Carrie Hinkel on February 22nd, 2008
As an eBay retailer, getting traffic to your store and auctions is critical to your business’ success. The most successful eBay businesses use search engine optimization (SEO) tips and tricks to get their eBay store and auction listings to show up in the natural listings of search engines like Google and Yahoo. An increase in traffic to your store and listings gives more people the opportunity to purchase your items, thus increasing your sales and profits.
The best SEO tips and tricks for eBay sellers
Make a keyword-rich listing title - The title of your listing is the number-one way that people will find your auction listings. Your title should be descriptive and have at least two of the most important keywords or keyword phrases for the item(s) that you are selling.
Add keywords and content to the item description - Without overdoing it, use as many of the most relevant keywords and keyword phrases in each of your item descriptions. Search engines love new content, so instead of copying and pasting information from the manufacturer’s website, create your own. Strive to make each of your descriptions 250-500 words in length, and be as descriptive as possible, mentioning brand names, model numbers and variations in spellings (kidclips, kid clips, kid klips, etc.).
Create an eBay store - If you don’t already have an eBay store, create one and take advantage of many tools available:
* Use all your custom store pages - Be sure to use every one of your store’s pages, using lots of keyword-rich content for each.
* Update store keywords - To keep your keywords fresh for the search engines, it’s a good idea to reset your store’s keywords every few months. Just go into the “marketing tools and search engine keywords” page from your store’s management page and create a new list of keywords.
* Create an About Me page - This is one of the few places on eBay where you can add links in your content, so take advantage. Put links to your store, specific auction pages, and other promotional pages you may have set up. Remember, search engines love new content, so update your page frequently with new information about your store and your products.
When you take advantage of all the SEO tools that eBay has to offer, bringing traffic to your store is easier than ever! And, best of all, each of these tools is easy to use and no html or special coding is required; you can do each of them all on your own.