Networking Etiquette - The Do’s and Don’ts of Business Socializing
by Danny Brown on February 20th, 2008
One of the most popular ways to meet new business contacts, whether as a buyer or a seller, is via networking. Increasingly popular over the last 10 years, networking allows you to meet with like-minded business people who can either aid your business, or seek your expertise for theirs. However, like any business meeting, there are certain do’s and don’ts that you should adhere to - after all, this is your business you’re promoting and first impressions last.
Do’s
- Turn up on time, or even better, early. This will allow you to target the people most relevant to your business.
- Meet as many people as you can. Once you’ve met them, make sure you exchange contact details for future follow-up.
- Circulate. Although you may feel comfortable speaking to just one or two people, the only way to network effectively is to move around the room and introduce yourself. And remember, they’re probably just as nervous as you.
- Be easy to approach. Be positive and friendly, and speak enough about yourself without boasting - and remember to listen to what people are telling you.
- Follow up on your new contacts without sounding as if you’re pressuring them. Either make a call or appointment and take it from there.
- Keep in regular contact. Once a week, once a month, even once every couple of months if necessary. But DO keep in contact - what’s the point in building up a network if you don’t keep in touch?
Don’ts
- Don’t presume. This is the biggest mistake you can make - the most important person in the room could also be the flakiest, yet they’re still the most important, so don’t let appearances deceive you. Make your mind up about someone after meeting them.
- Don’t ramble or talk about anything that springs to mind. People are here to make new acquaintances that are beneficial to their business, not hear about your fishing trip. Keep your introduction simple, and then move straight to the point.
- Don’t interrupt when someone is talking. Listen attentively until they’ve finished, then ask any questions you might have.
Keeping these objectives in mind will help you network far more successfully than if you simply wander in blind. They will also help you to build a more successful network of contacts that will actually want to help you, and vice versa.
There are many ways you can network - the most popular is via the traditional face-to-face networking events, and there are usually a few each month in your local area. However, you can also join online networking groups with similar business people, or even ask your existing clients if they could recommend you to anyone. After all, they’re obviously happy with you, and the more contacts you know, the potential for greater success will be even better.