Yahoo says “no thanks”
by Rebecca Button on February 11th, 2008
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We have a saying around here that goes a little something like this: Google is God.
And in terms of internet, I don’t think we’re too far off. Google is the most powerful entity on the internet right now and as it continues to expand and develop, it’s leaving its competitors further and further behind. Microsoft came to Yahoo a year ago suggesting a partnership to combine their resources so that together, they might give Google a run for its money. A year ago, Yahoo declined. Upon noticing no improvement in the field of competition as well as in Yahoo’s overall business success, Microsoft offered again last week.
But today Yahoo rejected their offer to buy the company for nearly 45 billion dollars. A statement released by the company claims that Microsoft has undervalued Yahoo. Now as shocking as it sounds to say that 45 BILLION dollars is undervaluing something, what further confounds me is why Yahoo isn’t so keen on forming a partnership/merging with Microsoft.
Perhaps someone more business savvy than I understands the intricacies of what’s going on here, but from a daily internet user’s perspective, and one who deals directly with the "internet gods," I think Google could use a little more stiff competition. Not to say that the products and services they offer aren’t adequate enough, but if Google were able to pull so far ahead of their competition, who’s to say their standard of customer service not to mention the cost of doing business with them wouldn’t get out of hand?
What do you think? Should Microsoft and Yahoo team up to take on Google? How do you think it would affect businesses who advertise and compete with these search engines? Would there be any consequences to such a partnership/merger?