This video has had 3.5 million+ hits in the past month.
http://www.youtube.com/watch?v=4SqJz0NgnnE
The ad was designed to be a part of a viral marketing campaign for Gatorade. The ad was pulled however when Gatorade decided it wanted to pursue a different direction with it’s marketing campaign but somehow the video still leaked out and to Gatorade’s great fortune, they got to see just how successful the campaign might have been.
Granted, Gatorade has millions of dollars it can spend on stunt girls and fancy video editing but no amount of money can buy the phenomenal reach their video has had... Read more
Tags: E-Commerce and E-Business, Marketing, Marketing Your Business, online marketing, Rebecca Button, viral marketing, viral video, word of mouth, word of mouth marketing
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I was introduced to PlentyofFish.com today. It’s an online dating service that was started by one guy in Canada 5 years ago. It is now the third most popular online dating service and pulls in an annual revenue of 5 million+ from Google advertising. You know how many people run it now?
Just 1.
Yes it’s true, the same guy that started it still runs the site out of his apartment in Vancouver and is sitting quite pretty with his "little" venture. The difference between his site and the others out there? Well, #1 it’s absolutely free (people love free... Read more
Tags: advertising, Marketing, Marketing Your Business, PlentyofFish.com, publicity, Rebecca Button, word of mouth
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