When you see how effective word of mouth advertising can be, you should begin to look for more people to tell about your business.
The more people you tell, the better your chance of having a successful business. But there are things to do, and there are things not to do.
Don’t Plug Where You Aren’t Supposed to
When you’re online in a chat room, notice that no one is saying anything about their business. You may think, “what can a small plug here hurt?”, so you say something about your company.
This can be harmful because it is called... Read more
Tags: advice, Leeia Ladipoh, Marketing, Marketing Your Business, strategy, tips, womm, word of mouth marketing
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Congratulations! You have started your own business.
Now you may be thinking about ways to get the word out about your products. If you’re like most small business owners, you’ve already checked into advertising and now you realize that it can cost a lot of money. As with most new businesses, you are likely on a tight budget and looking for affordable solutions.
You may have printed a few business cards and fliers, but they are not generating many customers.
What other options do you have? Well, think about generating word of mouth buzz, where you’re only limited by your... Read more
Tags: advice, creating buzz, Leeia Ladipoh, Marketing, Marketing Your Business, tips, womm, word of mouth marketing
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Published December 31st, 2007
Getting people (whether they’re customers or not) to talk about your products or services and refer them to others is undoubtedly one of the most powerful marketing tools out there. It’s also the hardest to harness and use to your advantage. Most word-of-mouth referrals just happen naturally: A friend complains about brittle nails and another friend starts to gush about this incredible new nail polish she uses. But don’t think there’s nothing you can do to give the potential for a word-of-mouth referral a little nudge.
Here are some simple word-of-mouth ideas that really work:
Surprise and delight your customers... Read more
Tags: advice, Carrie Hinkel, Marketing, Marketing Your Business, tips, womm, word of mouth marketing
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Published November 8th, 2007
Every business, new or old, large or small, loves good publicity for their company. It helps to spread the word about their products or services, bring in new customers and create sales. The problem is getting that free publicity. It can be hard getting the right types of media interested in your company. Here’s what you need to do first:
Figure out your target audience - These are the people who are most likely to buy your products or services. For example, if you are selling baby carriers, then perhaps your main audience is pregnant women aged 22-38.
Find your... Read more
Tags: advice, Carrie Hinkel, Marketing, Marketing Your Business, pr campaign, promotions, prweb.com, tips, womm, word of mouth marketing
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