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Published March 27th, 2008
Who doesn’t like getting free stuff? Using contests to gain website visitors, or subscribers to blogs or newsletters is becoming more and more common these days. And why? Because, when done right, contest marketing works, and it doesn’t cost a lot of money to do.
What contests can do for your business
Increase awareness of your company - For those who never knew your business, products or services even existed; a fun contest with prizes just might get their attention.
Increase outside website links - There are dozens of websites devoted to listing all the ongoing website contests. So be... Read more
Tags: advice, Carrie Hinkel, contests, E-Commerce and E-Business, free stuff, Marketing, Marketing Your Business, online marketing, public relations, tips, website
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Published March 12th, 2008
So, you’ve engaged in various online marketing campaigns - SEO, linkbuilding, online ads - but your site still isn’t seeing a surge in sales? Well, it may be that your website’s copy needs a tune-up; that your site’s text doesn’t flow, or engage the visitor or call them to action. If that’s the case, here are 10 copywriting tips you can use to give your website a much-needed writing boost!
1. Use white space to your advantage - We’ve all been to websites that have big blocks of text, with no end in site. Sites like that are truly lucky... Read more
Tags: advice, Carrie Hinkel, copywriting, E-Commerce and E-Business, Generating More Sales, increasing sales, online copym, Sales, tips, website, writing copy
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Published February 27th, 2008
Q: Steve - I know, I know, I am supposed to have a website. That said, as I have no plans to sell online, I just don’t see the need for a site. My business has been around forever and we have done just fine without one. Am I wrong?
Phil
A: I think you are, for reasons both large and small. Let me give you but one example:
A few days ago on a busy school night, my wife called and asked me to pick up some dinner on the way home. She mentioned a restaurant we like, even... Read more
Tags: E-Commerce and E-Business, expert advice, Growing Your Business, MrAllBiz.com, small business expert, Steve Strauss, website
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Published February 5th, 2008
Promotions and special deals are a great way to increase your sales and get more traffic onto your website. People love free stuff, and when it is something they can use it becomes an even more effective marketing tool.
Compensate your visitors for leaving you their email address
One good marketing idea is to offer people something in return for their email address. If you have a site offering advice or a newsletter and you are trying to build up an email list for your newsletter, you can offer something such as an e-book in exchange for an email address.... Read more
Tags: boosting sales, E-Commerce and E-Business, Generating More Sales, larry Slusser, Marketing, Marketing Your Business, online marketing, promotions, website
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Published February 4th, 2008
Do you know who your customers are? Do you know how they find your site? Do you know if they purchase your products and services online? If you don’t, it is time you found out!
Why should you know?
In any business, it is imperative that you know who your customers are and how they access your services. Knowledge about your customers and their navigation habits is critical info you need as an online business owner. This information allows you to target your products and services effectively.
Not knowing your customer is like shooting at a target in the dark,... Read more
Tags: analytics software, Deep Software, E-Commerce and E-Business, Generating More Sales, Google Analytics, larry Slusser, Sales, tracking software, website, Webtrends
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Published January 2nd, 2008
By now, most website owners know that getting reputable sites to link to their site will have a positive effect on rankings. The problem is getting GOOD sites to give you those links. A powerful marketing strategy for your website can be getting bloggers to not only list your e-commerce site, but to talk about your products and services. Bloggers are generally regarded as authorities on certain subject matter, which make blogs one of the best places to get those valued authority links.
What are authority links? They’re links coming from sites that are considered by search engines to be... Read more
Tags: blogging, blogs, Carrie Hinkel, E-Commerce and E-Business, Marketing Your Business, online marketing, search engine optimization, SEO, website, website rank
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Published December 28th, 2007
By now almost everyone has heard of eBay, but did you know that it can be very beneficial not only to individuals looking to sell items but to businesses that are already established as well?
Both land-based businesses and online retailers are successfully using eBay to supplement their regular sales, and in this article we will look at ways to use eBay to increase your bottom line.
Offload Old Inventory
No matter what you are selling, you will find that a time will come when certain items in your inventory are not selling as they used to. Excess inventory can... Read more
Tags: E-Commerce and E-Business, ebay, Generating More Sales, Leeia Ladipoh, online auctions, Sales, website
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Published December 26th, 2007
It is something that has happened to every one of us at some point before; we get to the cash register and are about to sign off on the big check or credit card slip - or even hand over the cash - on a major purchase, when a little voice inside the head starts to object. That’s what is called purchase anxiety, and it is the business owner’s job to overcome that small voice’s objection and get the consumer to make the purchase.
When it comes to making a purchase online, the anxiety can be that much greater on... Read more
Tags: customer purchase anxiety, E-Commerce and E-Business, Leeia Ladipoh, tips, website
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Published December 12th, 2007
What do your visitors do when they reach your website?
According to the law of averages some of them will only stay for a few seconds before going elsewhere. Your job as a website owner is to reduce the percentage of potential customers you lose by as much as you can. The longer people stay on your site, the more chance there is of signing them up to your newsletter, or even selling them something.
The secret to doing this is to make your webpages interactive. Or more precisely your homepage, since this is what people will see first.
You... Read more
Tags: E-Commerce and E-Business, how to, interactive webpages, Rebecca Button, tips, visitor retention, Web Design, website
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Published December 6th, 2007
A lot of business owners, particularly those in retail, wonder why content is so important. After all, as the reasoning goes, all we are trying to do is sell a product - why do we need a bunch of copy to do so?
Well, there are a lot of answers to this question, and we will go over them below. Together, they present a compelling case for what we call “content strategy”; that is, how you will create content for your site and what it will entail (we will take a look at that in the next section in this... Read more
Tags: content, Leeia Ladipoh, News & Articles, press releases, RSS feeds, strategy, website
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