Published September 12th, 2008
Without a doubt, the number one obstacle to running a successful online business is getting potential buyers to trust your website enough that they are willing to make a purchase.
Let’s be really honest; there are plenty of steps involved with the purchase and receipt of any online product from the release of a credit card number to final delivery - and potential customers will worry about every single one of these areas when it comes to making a purchase from a business they have not used in the past.
About Branding
There is a lot of competition in online... Read more
Tags: branding, customer service, E-Commerce and E-Business, establish trust, how to, Leeia Ladipoh, online shopping, online transactions, reputation, Sales, social media, web 2.0
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Published January 30th, 2008
You may have heard and/or seen the term "Web 2.0" floating around on the internet. But what does it mean? More importantly, what does it mean to YOU?
Essentially, Web 2.0 is the "next generation" of how we use the internet to communicate. For example, the invention of new tools and applications such as blogs, RSS feeds, and social networking sites. All of these allow internet users to more freely interact with each other whereas before, this level and type of interaction was very limited. The most important thing to remember is that Web 2.0 is more of an idea... Read more
Tags: blogs, E-Commerce and E-Business, Growing Your Business, Marketing, Marketing Your Business, Rebecca Button, RSS, social networks, web 2.0
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