Viral Marketing Gone Right…on accident…sort of.
by Rebecca Button
Published July 7th, 2008
This video has had 3.5 million+ hits in the past month. http://www.youtube.com/watch?v=4SqJz0NgnnE The ad was designed to be a part of a viral marketing campaign for Gatorade. The ad was pulled however when Gatorade decided it wanted to pursue a different direction with it’s marketing campaign but somehow the video still leaked out and to Gatorade’s great fortune, they got to see just how successful the campaign might have been. Granted, Gatorade has millions of dollars it can spend on stunt girls and fancy video editing but no amount of money can buy the phenomenal reach their video has had... Read more
