The one thing that enduring companies have in common is that they change. Not only can their products vary but also the image they project as well. Rebranding is common in the business world and quite often vital in order to succeed. Take McDonalds for example. You wouldn’t have thought that this global company would have to work too hard to sell any hamburgers but take a look at this commercial from 1985:
Now check out this one from 2003:
So as you can see, McDonalds has changed their approach from a more childlike appeal in the first commercial to... Read more
Tags: advertising, branding, logo, Marketing, Marketing Your Business, Rebecca Button, rebranding, trademark
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Published November 8th, 2007
Trademarking is when you buy the rights to a word, symbol, phrase or design that has to do with your business. Many times it gets confused with a copyright or a patent. However, they are totally different. A copyright is purchasing the right to a literary or artistic work. A patent is buying the rights to an invention. So, if your company has a logo design, a symbol or a byline that you want to protect, you would get it trademarked. Trademarking protects your symbol, byline, design or word from others being able to use it in a promotional manner.... Read more
Tags: Marketing Your Business, Starting a Business, startups, trademark, trademarking
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