Published April 4th, 2008
The two very different styles of marketing, social marketing and social media marketing, were created decades apart, yet there seems to be a growing confusion between them in today’s world. The biggest part of the problem is that their names are so similar and that social media marketing tends to repeatedly get shortened down to just social marketing. But, don’t worry, by the end of this article you’ll know the difference between them and how to use each term correctly.
Social marketing
Social marketing dates back to 1971, when Philip Kotler and Gerald Zaltman popularized this technique. It is defined... Read more
Tags: advice, Carrie Hinkel, E-Commerce and E-Business, Marketing, Marketing Your Business, social marketing, social media marketing, tips
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Published March 31st, 2008
In order to bring in new customers, many businesses use expensive advertising methods. From newspaper adverts to trade magazines, radio or television commercials or more, the cost to get your business name out in the open can often be an expensive undertaking. However, there is another method that you can use, and it’s both inexpensive and hugely effective - social marketing.
What is Social Marketing?
At its simplest, social marketing is a method of online marketing that can bring very substantial results for businesses that use it. By working to a set plan over certain timescales, you can use things... Read more
Tags: advice, danny brown, E-Commerce and E-Business, Growing Your Business, marketing campaign, Marketing Your Business, online marketing, social marketing, tips
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