Tips for Reducing Visitor and Shopping Cart Abandonment on Your Website
by Carrie Hinkel
Published October 29th, 2007
Industry experts report, on average, a 70% shopping cart abandonment rate for online retailers. Talk about room for improvement! The good news is that those visitors came to your site for a reason; help them find what they’re looking for and you’ll greatly reduce your rate of non-buying visitors. What are the main reasons for visitor and shopping cart abandonment? * Unable to easily find the information they’re looking for * Site not easy to navigate * Broken site links * Site doesn’t seem secure * High shipping costs * Products on backorder * Checkout process is too long *... Read more
