Sales
Published September 12th, 2008
Without a doubt, the number one obstacle to running a successful online business is getting potential buyers to trust your website enough that they are willing to make a purchase.
Let’s be really honest; there are plenty of steps involved with the purchase and receipt of any online product from the release of a credit card number to final delivery - and potential customers will worry about every single one of these areas when it comes to making a purchase from a business they have not used in the past.
About Branding
There is a lot of competition in online... Read more
Tags: branding, customer service, E-Commerce and E-Business, establish trust, how to, Leeia Ladipoh, online shopping, online transactions, reputation, Sales, social media, web 2.0
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Published July 30th, 2008
In order to maximize your profitability during seasonal changes, specifically with the back-to-school season, you need to remove the guesswork. You need to know exactly how the market is going to behave to make the most money.
Predicting the Future
How can you know when the peak sales are going to drop off? You can’t predict the future can you? Of course we can’t predict the future, but we can learn from our past.
Retailers keep track of what happened previous years to know how to effectively sell this year. Managers order enough calculators not only to get them through... Read more
Tags: advice, back to school, Generating More Sales, HammerTap, product trends, Sales, seasonal trends, tips
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Published July 14th, 2008
Having an interesting and wide variety of products in your store is important, but without a creative way to display them, you could be missing out on a ton of sales! Think of your store’s display space as part of product marketing and promotion. You are trying to draw customers into your retail space and get them intrigued about your products. Now, what better way to do this than by creating a warm and cozy atmosphere that is logically laid out and with products creatively and attractively displayed? Once your store’s retail space is being used to its full advantage,... Read more
Tags: advice, boosting sales, Carrie Hinkel, Generating More Sales, retail displays, Sales, seasonal, tips
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Published June 30th, 2008
Last year American’s spent nearly 2.5 billion to celebrate the 4th of July. This year, the weakened economy and soaring gas prices will take the air out of those revenue sales. According to the NRF 2008 Independence Day Consumer Intentions and Actions Survey , while two-thirds of Americans will still celebrate the holiday, many will be doing so at home.
So what can you do to help cash conscientious consumers enjoy their Independence Day this year?
Offer promotions, consider doing a PRE holiday sale and there’s no better way to attract customers than giving away FREE STUFF! Like gas for... Read more
Tags: 4th of july, business tips, Generating More Sales, independence day, Rebecca Button, Sales
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The following is a great excerpt from an article on Forbes.com . It highlights some strategies retailers can use to help get themselves and their customers through the economic storm:
"In the short-term, retailers need to continue providing sales incentives, discounts and promotions that demonstrate value to the consumer. Incentive packages can be offered for cost-saving items such as fuel-efficient cars or energy-saving light bulbs. Innovative ideas to help consumers spend "extra" money will be critical. We have seen this happen already in the travel industry where some resorts are providing gas cards for guests driving to the destination.
Retailers... Read more
Tags: economic crisis, economic downturn, Generating More Sales, Rebecca Button, recession, Sales
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When it comes to your business, time is your most valuable resource. The last thing you want to do is waste time on prospects that are not really interested in what you have to sell.
Say you have just gotten a fresh set of leads. How do you decide which ones are high probability? First, you have to contact them all and disqualify them.
I know that sounds harsh - but if you don’t disqualify them you will be wasting time on people that are not interested in purchasing from your business.
Qualify, Schmalify
How do you disqualify them? First,... Read more
Tags: advice, Generating More Sales, high probability clients, Leeia Ladipoh, prospective clients, Sales, tips
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Published April 29th, 2008
One of the most successful movies at depicting business life was ‘Wall Street”. Made and set in the property boom and “me too” decade of the 80’s, it was the perfect example of the “hard sell” approach of sales and advertising. Now, however, despite some people still relating selling or advertising a product as normally “hard selling”, many companies are turning to the method of “soft” selling to get their message across.
The difference here is that instead of aggressively “forcing” your advertisement onto consumers and customers, your business should now adopt a softer approach that will actually make them... Read more
Tags: advertising, advice, danny brown, Generating More Sales, hard selling, Marketing, Marketing Your Business, Sales, soft sellng, tips
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Published April 28th, 2008
It’s begun. The Great Consumer Schism is effectively working its way through America-an event last experienced in this country in the ’70s. Economic disparity in America is nothing new. But in times of recession the division is inflated and even more apparent as seen through shifts in spending habits. It makes perfect sense of course that middle to lower income households are switching from brand name items to generic in order to save a few bucks.
So what does this mean for retailers? Well, if you sell cheaper products, this is great news! If you sell brand name (and therefore... Read more
Tags: brand name, economy, Generating More Sales, news, Rebecca Button, recession, retail, Sales
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Published April 25th, 2008
For a brick-and-mortar retail store, getting customers in that shopping mood is key. For some, “browser shoppers”, shopping is entertainment. Browsing through stores, soaking in the new merchandise and hoping something strikes them as a “must have”. These shoppers love whimsical product displays, winding floor plans, upbeat music and bright colors. They don’t mind being distracted by new product displays or fun and funky decorations.
For others, “mission shoppers”, shopping is purely a mission to purchase a specific item. They are searching for something in particular and most likely won’t take the time to browse around the store. These customers... Read more
Tags: advice, brick and mortar, Carrie Hinkel, floor space design, Generating More Sales, retail, Sales, tips
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Published April 24th, 2008
Interesting…very very interesting.
Do you think states should be allowed to levy a sales tax on online purchases?
Well according to a WebProNews.com post , New York is attempting to test those waters. Legislators are trying to pass a bill titled the "Amazon Tax" and are targeting online retailers who are not located in New York. The sales tax would be attached to any items shipped to the state. Proponents of the bill say it will help level the sales tax playing field for brick and mortar retailers and they estimate it will generate around $50 million in tax revenue... Read more
Tags: Amazon.com, government, internet, legislation, Rebecca Button, Sales, Tax
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