recession
Published June 10th, 2008
Ladies and gentlemen, it’s true. The recession-proof shopper is here and she’s here to stay. A new study commissioned and soon to be published by Elle magazine concludes that 8% of U.S. women are still shopping up a storm and show no signs of slowing down. (for full stats check out this article)
So what do you think? Do you think these ladies have what it takes to keep the economy (and businesses) afloat this year? I for one think that it certainly won’t hurt…but it’s not going to come anywhere close to how well those stimulus checks worked-wait….
If... Read more
Tags: consumer, economy, Rebecca Button, recession, retail, shopping
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Eve Tahmincioglu who writes the Your Biz Blog over at MSNBC.com had a great post today where she enlisted the help of business coach Dan Murphy, president and founder of The Growth Coach , to help cast some rays of hope down upon businesses that are suffering recession doldrums. I thought I might help spread the word a bit.
His tips are sure to help you regain a sense of perspective and lead you to taking active steps in maintaining your business. His advice comes in the tried and true form of the acronym: M.A.S.T.E.R. (as in MASTER your business)... Read more
Tags: economy, Growing Your Business, Rebecca Button, recession
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The following is a great excerpt from an article on Forbes.com . It highlights some strategies retailers can use to help get themselves and their customers through the economic storm:
"In the short-term, retailers need to continue providing sales incentives, discounts and promotions that demonstrate value to the consumer. Incentive packages can be offered for cost-saving items such as fuel-efficient cars or energy-saving light bulbs. Innovative ideas to help consumers spend "extra" money will be critical. We have seen this happen already in the travel industry where some resorts are providing gas cards for guests driving to the destination.
Retailers... Read more
Tags: economic crisis, economic downturn, Generating More Sales, Rebecca Button, recession, Sales
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If you’ve been reading the financial news magazines and newspapers in recent weeks, you may be a little worried about where things are heading. With financial giants toppling, and the word recession becoming more prominent, what does that mean for your small business?
If you are like many companies, you’re already looking for ways to trim off a little fat. That could come in the form of not ordering as much inventory, looking for employees to lay off or any other cost-cutting measures.
As a matter of fact, many small business owners are already in a panic, with doomsday visions... Read more
Tags: Accounting, economic downturn, Finance, Finance and Accounting, Leeia Ladipoh, money, money management, recession
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Published April 28th, 2008
It’s begun. The Great Consumer Schism is effectively working its way through America-an event last experienced in this country in the ’70s. Economic disparity in America is nothing new. But in times of recession the division is inflated and even more apparent as seen through shifts in spending habits. It makes perfect sense of course that middle to lower income households are switching from brand name items to generic in order to save a few bucks.
So what does this mean for retailers? Well, if you sell cheaper products, this is great news! If you sell brand name (and therefore... Read more
Tags: brand name, economy, Generating More Sales, news, Rebecca Button, recession, retail, Sales
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Published April 15th, 2008
There is a recession coming according to many economic forecasts. This has many people who were thinking of starting a business changing their minds and running for the hills until the low economic tide washes over. But is this the best solution?
Some would say that hoarding your money during a recession, and waiting until the economic upturn to make any business moves would be a sound financial decision. However, those are very shortsighted views of the world.
A recession is as good a time as any to start a new business. For some, this may even be a better... Read more
Tags: advice, Leeia Ladipoh, recession, slow economy, Starting a Business, startups, tips
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Published April 3rd, 2008
If you haven’t already been bombarded by all the wonderful and practical reasons you should take steps to making your business more earth friendly, you might have fallen down a dark well and have no way of getting out. If this is the case and you are reading this, please email someone for help. And then explain to me how you are getting wireless down there.
If you fall into the other category (and hopefully that is ALL of you reading this) then you are familiar with this buzz phrase "going green." I’m not here to repeat what we already... Read more
Tags: going green, innovation, Rebecca Button, recession, solar energy, solar panels, technology
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Published March 19th, 2008
With a falling real estate market, increasing unemployment rates and looming layoffs, it’s no wonder why Americans have slowed their spending. Of course, all that cutting back has a direct effect on businesses in all industries, and most likely yours too. But don’t just accept slow sales as “part of today’s economy”. Put up a fight to gain back your share of the money that is being spent by consumers!
How to keep sales rising even in a down market
Offer better-than-the-competition prices - If money’s tight with your target market, then help them out a bit by stretching their... Read more
Tags: advice, Carrie Hinkel, cut costs, economic downturn, Generating More Sales, recession, revenue, Sales, slow economy, tips
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Published February 21st, 2008
Small businesses are some of the most affected by economic downturns. While these practices can and should be implemented during times of prosperity as well, they will help businesses survive during a recession.
Get involved: Don’t just join local organizations and charities–get on the committee board! This not only will help you stand out and make a name for yourself, but it will also get you meeting and working with more people. Also always keep in mind that strangers you strike up conversations with at the grocery store or fellow parents at a PTA meeting can be new customers/clients. It’s... Read more
Tags: Accounting, economic crisis, economic downturn, economy, Finance, Finance and Accounting, Generating More Sales, Rebecca Button, recession
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Published January 17th, 2008
The presidential election will impact your small business. The question is not if, but when and how. You have control over much of the impact, depending on how you choose to vote. Your business can wait for election events and be reactive, or you can get out front and be proactive.
You see many businesses choosing to use the election and other current events as inspiration for marketing campaigns that capitalize on the public awareness of the political events. How could you do this for your small business?
* Create voting buttons for new products to be carried on your... Read more
Tags: business plan, elections, Growing Your Business, larry Slusser, politics, presidental election, recession, recession-proofing, small business, updating your business plan
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