online marketing
One of the biggest problems online marketers face is grabbing the attention of surfers. The second is building instant trust between the surfer and the website. The latter sounds practically impossible but new technology has once again prevailed and brought us one step closer to the goal.
Perhaps you’ve seen it and perhaps you haven’t. Regardless, it’s making a splash in the online advertising/marketing community. What is it? (drum roll please…)
Moving media.
The principle is to place a "live host" on your website that will greet your customers and personally introduce your site and company. The humanized video makes... Read more
Tags: advertising, E-Commerce and E-Business, Marketing, Marketing Your Business, moving media, online marketing, Rebecca Button, websites
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This video has had 3.5 million+ hits in the past month.
http://www.youtube.com/watch?v=4SqJz0NgnnE
The ad was designed to be a part of a viral marketing campaign for Gatorade. The ad was pulled however when Gatorade decided it wanted to pursue a different direction with it’s marketing campaign but somehow the video still leaked out and to Gatorade’s great fortune, they got to see just how successful the campaign might have been.
Granted, Gatorade has millions of dollars it can spend on stunt girls and fancy video editing but no amount of money can buy the phenomenal reach their video has had... Read more
Tags: E-Commerce and E-Business, Marketing, Marketing Your Business, online marketing, Rebecca Button, viral marketing, viral video, word of mouth, word of mouth marketing
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Published June 16th, 2008
When was the last time you read a business book? Last month? Last week? Yesterday? Now? (Wow, if you’re reading a book now AND reading this blog I’m personally inviting you to my house for tea and crumpets so you can teach me how to simultaneously read two things at once!) Here’s a better question. When was the last time you read a business book that was as easy as reading the latest Harry Potter? Probably can’t even remember huh?
Well my friends, I present to you one of the easiest and rewarding books out there today. It is called... Read more
Tags: books, Marketing, Marketing Your Business, online marketing, Rebecca Button, Reviews, word of mouth marketing
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Anyone with an email address knows how overwhelming and annoying all those junk emails can be. Sifting through an inbox and trying to decide what’s click worthy and what’s junk has become an annoying daily chore. It’s no wonder that click rates are down - consumers have grown tired of the same old subject lines and have become programmed over time to delete, delete, delete.
But, don’t worry; email marketing doesn’t have to be pointless. When done right it can truly be effective. It’s getting your emails to stand out from the sea of junk that’s the seemingly tough part.... Read more
Tags: advice, Carrie Hinkel, E-Commerce and E-Business, email marketing, Marketing, Marketing Your Business, online marketing, tips
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Published March 31st, 2008
In order to bring in new customers, many businesses use expensive advertising methods. From newspaper adverts to trade magazines, radio or television commercials or more, the cost to get your business name out in the open can often be an expensive undertaking. However, there is another method that you can use, and it’s both inexpensive and hugely effective - social marketing.
What is Social Marketing?
At its simplest, social marketing is a method of online marketing that can bring very substantial results for businesses that use it. By working to a set plan over certain timescales, you can use things... Read more
Tags: advice, danny brown, E-Commerce and E-Business, Growing Your Business, marketing campaign, Marketing Your Business, online marketing, social marketing, tips
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Published March 27th, 2008
Who doesn’t like getting free stuff? Using contests to gain website visitors, or subscribers to blogs or newsletters is becoming more and more common these days. And why? Because, when done right, contest marketing works, and it doesn’t cost a lot of money to do.
What contests can do for your business
Increase awareness of your company - For those who never knew your business, products or services even existed; a fun contest with prizes just might get their attention.
Increase outside website links - There are dozens of websites devoted to listing all the ongoing website contests. So be... Read more
Tags: advice, Carrie Hinkel, contests, E-Commerce and E-Business, free stuff, Marketing, Marketing Your Business, online marketing, public relations, tips, website
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Published March 19th, 2008
Each day, there are tens of thousands of videos being posted on sites like YouTube. Some become notorious and are so shocking / hilarious that the links make it on email lists, blogs, Myspace pages and more - racking up a million or more hits. Now that’s viral, baby! Most of these videos may look like they were taken with a phone cam or filmed with a simple camcorder, and while for some that may be the case, for others…they were only made to look that way. Yep, companies like Sony, Frito-Lay, Red Bull, Nike and a slew more are... Read more
Tags: advice, blogging, blogs, Carrie Hinkel, E-Commerce and E-Business, facebook, Marketing, Marketing Your Business, myspace, online marketing, SEO, Stumbleupon, tips, viral videos
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Published March 18th, 2008
Business is always about being ahead of the curve. If you can figure out the next trend, fad or niche before it hits, you have the chance to make unlimited profits.
In order to do this, you need to know where to find the hints to the "next best thing". Here are a few sites that you should regularly visit to get a feel for what’s hot and what’s not:
In the Tech World
http://www.cnet.com/
CNet is a website dedicated to everything high-tech. From reviewing new computers and electronic products to hitting industry trade shows and taking notes of what... Read more
Tags: advice, free business tools, Leeia Ladipoh, market research, Marketing Your Business, online marketing, research sources, tips
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Published March 11th, 2008
While many consider email appending the underbelly of electronic marketing, others are convinced it’s a legitimate way of doing business. So, what exactly is email appending? It’s the process of combining two databases of customer information. One database the company owns; however, it lacks the customers’ email addresses. The other database comes from an append vendor, and it contains those customers’ missing email addresses.
There are two types of email lists that an append vendor can offer: opt-in and opt-out. An opt-in list means that all of the customers have responded to an opt-in email and have agreed to be... Read more
Tags: advice, Carrie Hinkel, E-Commerce and E-Business, email appending, email marketing, Marketing Your Business, online marketing, tips
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Published March 6th, 2008
Q: Steve - It seems that blogging is here to stay, wouldn’t you say? I have been told that it makes sense for a small business to blog, but I don’t really get what it would do for my business. Do you?
Shelly
A: No, blogging is not going away anytime soon.
And I can’t say I’m not surprised, because I am. When blogging first made its way into our consciousness a few years ago, I was as skeptical as they come. Was I really heard to remark, "It’s the CB radio of our time!" Yes, I was.
But, halleluiah!... Read more
Tags: Blog, blogging, E-Commerce and E-Business, expert advice, Marketing, Marketing Your Business, MrAllBiz.com, online marketing, SEO, Steve Strauss, tips
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