How to Increase Your Website Sales With Effective Calls to Action
by Carrie Hinkel
Published October 31st, 2007
A Call to Action is a phrase used to get the customer to take some sort of action. For an e-commerce site, that can mean something like: * "Add this item to your shopping cart" * "Click here to subscribe" * "Order now" * "Upgrade to the Power Pack" * "Click here to download" Typically, an e-commerce site has a goal in mind for their visitors: perhaps a sale or a subscription to a newsletter. A Call to Action is a strategy that tries to trigger visitors into doing something you want them to do. Why do Calls to Action... Read more
