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Twitter Schmitter

by Rebecca Button
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I have beef with Twitter. To me, it’s an oddly socially accepted and encouraged form of stalking where the "victims" volunteer themselves. Aside from the creepy factor, from its inception I have never really understood how thousands of people #1 care so much about what other people are doing that they would subscribe to and check instant updates via a personal feed, and #2 that said number of people actually believe that that many OTHER people care enough about their minute happenings so much that they’d consistently update these feeds. Twitter’s usefulness has long been debated and I have clearly... Read more

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Using Alumni Networks to Grow Your Business - Dos and Don’ts for Contacting Old Classmates

by Carrie Hinkel
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One of the best ways to grow your business network is by building relationships with fellow alumni from your undergraduate or graduate school. Having that common bond immediately bridges the gap from stranger to acquaintance and helps open the lines of communication. You may have had the same friends, shared the same dormitory, had the same teacher, loved the same restaurant, etc. You’d be surprised how much in common you have with your fellow classmates, whether or not you even knew them back in your student days. Many startup companies are formed with fellow alumni, and today colleges and universities... Read more

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Viral Videos: Should Your Company Be Making Them?

by Carrie Hinkel
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Each day, there are tens of thousands of videos being posted on sites like YouTube. Some become notorious and are so shocking / hilarious that the links make it on email lists, blogs, Myspace pages and more - racking up a million or more hits. Now that’s viral, baby! Most of these videos may look like they were taken with a phone cam or filmed with a simple camcorder, and while for some that may be the case, for others…they were only made to look that way. Yep, companies like Sony, Frito-Lay, Red Bull, Nike and a slew more are... Read more

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Networking Your Way to Success

by Danny Brown
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Take a look at your business, and ask yourself why it’s successful. Depending on the size, it could be a myriad of things - the sales team, the service backup, most certainly the customers. Yet if you take all these into consideration, they’ve all got one thing in common - they’re part of your company’s network. From the sales team providing your customer their order to the service team looking after their account once the sale has been made, it’s all one big network working towards your company’s success. To ensure this success continues, you need to be taking that... Read more

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Networking Your Way to Success

by Rebecca Button
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Take a look at your business, and ask yourself why it’s successful. Depending on the size, it could be a myriad of things - the sales team, the service backup, most certainly the customers. Yet if you take all these into consideration, they’ve all got one thing in common - they’re part of your company’s network. From the sales team providing your customer their order to the service team looking after their account once the sale has been made, it’s all one big network working towards your company’s success. To ensure this success continues, you need to be taking that... Read more

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