Marketing
Published September 22nd, 2008
Unless you’ve been hiding under a non-carbon based rock for the last five years, you are probably aware that there is a massive environmental movement under way. This movement is centered around the dangers posed to the planet by global warming, as caused by the actions of human beings.
Governments, businesses, and individuals are all on the green train, but there is a new worry on the horizon: will people eventually tire of being told what to do in order to save the planet?
There is a curve when it comes to marketing of any product or idea. First, the... Read more
Tags: consumers, eco friendly, eco-fatigue, environment, environmental movement, going green, Green, green business, green movement, how to, Leeia Ladipoh, Marketing
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Published September 19th, 2008
"There will never be a significant clothing market online," I was once told by a leading Scottish fashion journalist. "People don’t want to buy clothes unless they can reach out and touch them."
In fact, tens of thousands of items of clothing, both new and used, are traded on eBay every week. Though there are other specialist clothing auction sites available, none of them can guarantee anything like as many potential customers. Whether you represent a clothing company or are a private individual wanting to make some money out of old garments which no longer fit, eBay will often be... Read more
Tags: E-Commerce and E-Business, Marketing, Web Design, wholesale clothing
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Published August 12th, 2008
If you’re looking to create an advertising campaign for your business, you need to make sure you approach it correctly if you want it to make an impact. This is regardless of what form your advertising will take - online, print, television or radio. After all, you’re probably spending quite a bit on the advertising costs, so you need to make sure you’re getting your money’s worth.
Here’s a list of do’s and don’ts when developing your campaign:
Keeping it Clean
Do use simple ideas: Focus your campaign on one image, slogan, or concept.
Don’t have 4-5 images vying for... Read more
Tags: advertising, advice, danny brown, Marketing, marketing campaign, Marketing Your Business, tips
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One of the biggest problems online marketers face is grabbing the attention of surfers. The second is building instant trust between the surfer and the website. The latter sounds practically impossible but new technology has once again prevailed and brought us one step closer to the goal.
Perhaps you’ve seen it and perhaps you haven’t. Regardless, it’s making a splash in the online advertising/marketing community. What is it? (drum roll please…)
Moving media.
The principle is to place a "live host" on your website that will greet your customers and personally introduce your site and company. The humanized video makes... Read more
Tags: advertising, E-Commerce and E-Business, Marketing, Marketing Your Business, moving media, online marketing, Rebecca Button, websites
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This video has had 3.5 million+ hits in the past month.
http://www.youtube.com/watch?v=4SqJz0NgnnE
The ad was designed to be a part of a viral marketing campaign for Gatorade. The ad was pulled however when Gatorade decided it wanted to pursue a different direction with it’s marketing campaign but somehow the video still leaked out and to Gatorade’s great fortune, they got to see just how successful the campaign might have been.
Granted, Gatorade has millions of dollars it can spend on stunt girls and fancy video editing but no amount of money can buy the phenomenal reach their video has had... Read more
Tags: E-Commerce and E-Business, Marketing, Marketing Your Business, online marketing, Rebecca Button, viral marketing, viral video, word of mouth, word of mouth marketing
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The one thing that enduring companies have in common is that they change. Not only can their products vary but also the image they project as well. Rebranding is common in the business world and quite often vital in order to succeed. Take McDonalds for example. You wouldn’t have thought that this global company would have to work too hard to sell any hamburgers but take a look at this commercial from 1985:
Now check out this one from 2003:
So as you can see, McDonalds has changed their approach from a more childlike appeal in the first commercial to... Read more
Tags: advertising, branding, logo, Marketing, Marketing Your Business, Rebecca Button, rebranding, trademark
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Published June 16th, 2008
When was the last time you read a business book? Last month? Last week? Yesterday? Now? (Wow, if you’re reading a book now AND reading this blog I’m personally inviting you to my house for tea and crumpets so you can teach me how to simultaneously read two things at once!) Here’s a better question. When was the last time you read a business book that was as easy as reading the latest Harry Potter? Probably can’t even remember huh?
Well my friends, I present to you one of the easiest and rewarding books out there today. It is called... Read more
Tags: books, Marketing, Marketing Your Business, online marketing, Rebecca Button, Reviews, word of mouth marketing
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Published June 12th, 2008
I’m sure you’ve seen those cheesy commercials that crowd your late night television viewing. You know the ones promising extraordinary results and benefits that basically scream in your ear to BUY IT! Well, I suppose those work to some degree because otherwise they would have fizzled out long ago. But the average business owner needs a different approach. A very different approach.
Be conscientious of what your copy sounds like. If it sounds like one of those late night "razzle-dazzle" quick-sell commercials, you’re on the wrong track. Here are some ways to figure out if it falls into that category... Read more
Tags: advertising, advice, branding, copywriting, Generating More Sales, Marketing, Marketing Your Business, Rebecca Button, tips, writing copy
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Many brick and mortar stores have learned by now that they need to have a website in order to compete in today’s internet driven consumer marketplace. What many of them haven’t figured out yet is that there is much more to using the internet to draw in customers than simply having a website with store hours and information on it.
It is becoming increasingly important for businesses to make themselves available for customer reviews. Sites such as Amazon.com use the customer review system to sell products. Yelp.com uses the same concept but allows consumers to review actual businesses. This type... Read more
Tags: customer service, Generating More Sales, Growing Your Business, Marketing, Marketing Your Business, peer reviews, Rebecca Button, yelp
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The Federal Trade Commission announced in a press release today that it will soon be publishing clarifications to the CAN-SPAM Act of 2003. The following topics are to be addressed:
(1) an e-mail recipient cannot be required to pay a fee, provide information other than his or her e-mail address and opt-out preferences, or take any steps other than sending a reply e-mail message or visiting a single Internet Web page to opt out of receiving future e-mail from a sender.
(2) the definition of “sender” was modified to make it easier to determine which of multiple parties advertising in... Read more
Tags: CAN-SPAM, E-Commerce and E-Business, email marketing, law, legal, legislation, Marketing, Marketing Your Business, news, Rebecca Button
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