Published February 6th, 2008
What exactly is grassroots marketing?
The name gets tossed around a lot but not many people really know what it is or how you do it. That’s because grassroots marketing encompasses a variety of promotional ideas. However, they all have one thing in common - getting involved (really involved) with potential customers. Here are some grassroots marketing techniques that have been successful for both startups and established businesses:
Free samples - Many business owners think, "If I could just get people to try our products I know they’d be hooked!" If you feel the same way, then think about ways... Read more
Tags: advice, Carrie Hinkel, grassroots marketing, Marketing, marketing ideas, Marketing Your Business, promotions, tips
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Published November 26th, 2007
There’s an old saying that the best form of advertising is “word-of-mouth”, and this is particularly true for any small business. You can have the best advertising team with a healthy budget working for you; but at the end of the day, the best form of advertising will still be the recommendations your customers make. After all, you’re more likely to trust the opinion of someone you know, as opposed to someone who’s being paid to advertise a product or a service in the first place.
One excellent way of getting the same results as word-of-mouth advertising is to use... Read more
Tags: danny brown, Growing Your Business, Marketing, marketing ideas, Marketing Your Business, public relations, testimonials
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Published October 30th, 2007
With every business, one thing is true: each one of them needs great marketing in order to succeed. This is especially true for home based businesses. There are many different ways to market a home business, and which marketing route you take depends entirely upon your marketing budget. Here are some of the most effective ways to market a home business.
Build a Website
This is a great way to market a business. You are able to do several things with a website including reaching out to customers you may not be able to reach without one. One of the... Read more
Tags: advice, home based business, Marketing, marketing ideas, Marketing Your Business, tips
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Published July 24th, 2007
Q: Steve - I always enjoy your inexpensive / innovative marketing ideas. Do you have a favorite?
Sharon
A: What surprises me actually is just how many different ways there are to market yourself or your business today. Whenever I give a speech or workshop that includes a marketing and branding component, I almost always end up learning something new from one of the attendees; something they have tried and used that I had not considered previously.
So while no, I don’t have a favorite per se, I do have a bunch of new favorites, such as:
YouTube: I recently... Read more
Tags: e-newsletters, expert advice, Marketing, marketing ideas, Marketing Your Business, MrAllBiz.com, small business expert, Steve Strauss, tips, youtube
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