Avoid these 7 mistakes when rebranding your company
by Rebecca Button
Published July 1st, 2008
The one thing that enduring companies have in common is that they change. Not only can their products vary but also the image they project as well. Rebranding is common in the business world and quite often vital in order to succeed. Take McDonalds for example. You wouldn’t have thought that this global company would have to work too hard to sell any hamburgers but take a look at this commercial from 1985: Now check out this one from 2003: So as you can see, McDonalds has changed their approach from a more childlike appeal in the first commercial to... Read more
