Effective Strategies for Naming Your Business
by Carrie Hinkel
Published September 26th, 2007
The word or words you choose for the name of your business can sometimes make or break a company. Many times, when choosing a store, business or product a customer only has a company name to help them decide which one to pick. Most likely, you’ve been in that situation yourself. It’s doubtful you would choose Candy’s Law Services or Grampa Joe’s Spa, if given other choices. Ideally, your name should be simple, distinctive and reflect your business image. For instance, if you are a high-end clothing store your name should be able to convey that upscale image. Your business... Read more
