Using Your Small Business Marketing Dollars Wisely
by Jay Watkins
Published March 21st, 2008
Your business has to advertise in order to stay competitive, and every dollar spent must have a favorable return-on-investment (ROI). How do you ensure your marketing dollars are being spent wisely? Here a few tips to help you stay on track. New customers are the lifeblood of every business, but your current customers are even more important. The old adage that it takes more money to get a new customer than to retain one still holds true. Be sure a portion of your ad dollars are being spent on your current customers. Something as simple as a monthly newsletter can... Read more
