How to protect yourself from fakes! 10 Golden Rules
by James McHugo
Published August 14th, 2007
The growth of the Internet as a sales and distribution channel over the past decade has led to the unprecedented proliferation of fake or counterfeit merchandise. At the same time, technology has improved manufacturing capabilities around the globe to unparalleled standards to the point where "fake" is no longer synonymous with "poor quality" - everything looks the same now. Furthermore, as venues such as eBay and Yahoo Stores attempt to arrest the growth of counterfeits from taking over their sites, it is becoming increasingly important for wholesalers and small resellers to take necessary steps to protect themselves from getting duped... Read more
