Published April 28th, 2008
Let’s face it; the majority of products being sold on the market compete with other products that are very similar or even identical, except for perhaps a color or logo change. So, if your product is having trouble competing based on price, features or benefits, then take it a step further. Use your audience’s emotional side to help them identify with your company and its products.
It’s hard to compete when your competitors are all using the same selling points as you. But the difference will be that your competitors are most likely ending the sell there, while you’ll soon... Read more
Tags: advice, Carrie Hinkel, handling competitors, make your products stand out, Marketing, Marketing Your Business, tips
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Published February 29th, 2008
Unless you are one in a billion, your small business will have competition. Even if you are that one-in-a-billion company, as soon as people know you exist, someone else will try to do the same thing and you will have competition.
Face it - competition is a fact of business life. What you need to know is how to handle competition and keep the upper hand.
Know Your Focus
What is your business’ focus? Hopefully, you have selected a niche market you know well. The way to success over your competitors is to know your market, customers and trends better... Read more
Tags: advertising, advice, competition, Growing Your Business, handling competitors, Leeia Ladipoh, Marketing, Marketing Your Business, small business, tips
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Published February 5th, 2008
The biggest threat against the survival of any business isn’t the competition…it’s the company’s understanding and practice of good business ethics. It’s hard to turn on the news without hearing about yet another business scandal that drove a company under. But it’s not just the big mega-corporations that are in danger of falling prey to bad business ethics. Small businesses are just as vulnerable. Think about it - would you give your business to a store you saw overcharging for items at the register? No, and I bet you would tell others about that experience too. Negative word of mouth... Read more
Tags: business ethics, Carrie Hinkel, customer loyalty, Growing Your Business, handling competitors
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Published October 8th, 2007
Q: I am worried that one of my employees may want to leave soon and go to work for one of my competitors. Even worse is that I think he may try and take some of my best customers (or a list of my customers) along with him when he goes. There must be some way to stop that and I was wondering if you knew what that was? Thanks in advance.
Tony
A: The very nature of any small business is that your employees will learn plenty about your best customers: Who they are, their contact information, and their... Read more
Tags: expert advice, handling competitors, Hiring and Human Resources, losing customers to competition, MrAllBiz.com, small business expert, Steve Strauss
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