Generating More Sales
Published October 13th, 2008
Whether you own a small brick and mortar business or a business that operates online, one of the greatest tools you can have at your disposal is the ability to act on information given to you by a potential customer and turning it into a conversion.
What Is Immediacy?
This process is generally referred to as immediacy; it means identifying exactly what it is that a customer wants at your point of contact through the correct interaction and then outlining exactly how you can fulfill their need.
The faster you can obtain and analyze information from a prospect, the less... Read more
Tags: brick and mortar, customer conversion, Generating More Sales, immediacy, Leeia Ladipoh, online buisness, small business, tips, what works
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Published July 30th, 2008
In order to maximize your profitability during seasonal changes, specifically with the back-to-school season, you need to remove the guesswork. You need to know exactly how the market is going to behave to make the most money.
Predicting the Future
How can you know when the peak sales are going to drop off? You can’t predict the future can you? Of course we can’t predict the future, but we can learn from our past.
Retailers keep track of what happened previous years to know how to effectively sell this year. Managers order enough calculators not only to get them through... Read more
Tags: advice, back to school, Generating More Sales, HammerTap, product trends, Sales, seasonal trends, tips
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Published July 14th, 2008
Having an interesting and wide variety of products in your store is important, but without a creative way to display them, you could be missing out on a ton of sales! Think of your store’s display space as part of product marketing and promotion. You are trying to draw customers into your retail space and get them intrigued about your products. Now, what better way to do this than by creating a warm and cozy atmosphere that is logically laid out and with products creatively and attractively displayed? Once your store’s retail space is being used to its full advantage,... Read more
Tags: advice, boosting sales, Carrie Hinkel, Generating More Sales, retail displays, Sales, seasonal, tips
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Published June 30th, 2008
Last year American’s spent nearly 2.5 billion to celebrate the 4th of July. This year, the weakened economy and soaring gas prices will take the air out of those revenue sales. According to the NRF 2008 Independence Day Consumer Intentions and Actions Survey , while two-thirds of Americans will still celebrate the holiday, many will be doing so at home.
So what can you do to help cash conscientious consumers enjoy their Independence Day this year?
Offer promotions, consider doing a PRE holiday sale and there’s no better way to attract customers than giving away FREE STUFF! Like gas for... Read more
Tags: 4th of july, business tips, Generating More Sales, independence day, Rebecca Button, Sales
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Published June 12th, 2008
I’m sure you’ve seen those cheesy commercials that crowd your late night television viewing. You know the ones promising extraordinary results and benefits that basically scream in your ear to BUY IT! Well, I suppose those work to some degree because otherwise they would have fizzled out long ago. But the average business owner needs a different approach. A very different approach.
Be conscientious of what your copy sounds like. If it sounds like one of those late night "razzle-dazzle" quick-sell commercials, you’re on the wrong track. Here are some ways to figure out if it falls into that category... Read more
Tags: advertising, advice, branding, copywriting, Generating More Sales, Marketing, Marketing Your Business, Rebecca Button, tips, writing copy
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Many brick and mortar stores have learned by now that they need to have a website in order to compete in today’s internet driven consumer marketplace. What many of them haven’t figured out yet is that there is much more to using the internet to draw in customers than simply having a website with store hours and information on it.
It is becoming increasingly important for businesses to make themselves available for customer reviews. Sites such as Amazon.com use the customer review system to sell products. Yelp.com uses the same concept but allows consumers to review actual businesses. This type... Read more
Tags: customer service, Generating More Sales, Growing Your Business, Marketing, Marketing Your Business, peer reviews, Rebecca Button, yelp
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The following is a great excerpt from an article on Forbes.com . It highlights some strategies retailers can use to help get themselves and their customers through the economic storm:
"In the short-term, retailers need to continue providing sales incentives, discounts and promotions that demonstrate value to the consumer. Incentive packages can be offered for cost-saving items such as fuel-efficient cars or energy-saving light bulbs. Innovative ideas to help consumers spend "extra" money will be critical. We have seen this happen already in the travel industry where some resorts are providing gas cards for guests driving to the destination.
Retailers... Read more
Tags: economic crisis, economic downturn, Generating More Sales, Rebecca Button, recession, Sales
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When it comes to your business, time is your most valuable resource. The last thing you want to do is waste time on prospects that are not really interested in what you have to sell.
Say you have just gotten a fresh set of leads. How do you decide which ones are high probability? First, you have to contact them all and disqualify them.
I know that sounds harsh - but if you don’t disqualify them you will be wasting time on people that are not interested in purchasing from your business.
Qualify, Schmalify
How do you disqualify them? First,... Read more
Tags: advice, Generating More Sales, high probability clients, Leeia Ladipoh, prospective clients, Sales, tips
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Published April 29th, 2008
One of the most successful movies at depicting business life was ‘Wall Street”. Made and set in the property boom and “me too” decade of the 80’s, it was the perfect example of the “hard sell” approach of sales and advertising. Now, however, despite some people still relating selling or advertising a product as normally “hard selling”, many companies are turning to the method of “soft” selling to get their message across.
The difference here is that instead of aggressively “forcing” your advertisement onto consumers and customers, your business should now adopt a softer approach that will actually make them... Read more
Tags: advertising, advice, danny brown, Generating More Sales, hard selling, Marketing, Marketing Your Business, Sales, soft sellng, tips
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Published April 28th, 2008
It’s begun. The Great Consumer Schism is effectively working its way through America-an event last experienced in this country in the ’70s. Economic disparity in America is nothing new. But in times of recession the division is inflated and even more apparent as seen through shifts in spending habits. It makes perfect sense of course that middle to lower income households are switching from brand name items to generic in order to save a few bucks.
So what does this mean for retailers? Well, if you sell cheaper products, this is great news! If you sell brand name (and therefore... Read more
Tags: brand name, economy, Generating More Sales, news, Rebecca Button, recession, retail, Sales
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