email marketing
The Federal Trade Commission announced in a press release today that it will soon be publishing clarifications to the CAN-SPAM Act of 2003. The following topics are to be addressed:
(1) an e-mail recipient cannot be required to pay a fee, provide information other than his or her e-mail address and opt-out preferences, or take any steps other than sending a reply e-mail message or visiting a single Internet Web page to opt out of receiving future e-mail from a sender.
(2) the definition of “sender” was modified to make it easier to determine which of multiple parties advertising in... Read more
Tags: CAN-SPAM, E-Commerce and E-Business, email marketing, law, legal, legislation, Marketing, Marketing Your Business, news, Rebecca Button
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Anyone with an email address knows how overwhelming and annoying all those junk emails can be. Sifting through an inbox and trying to decide what’s click worthy and what’s junk has become an annoying daily chore. It’s no wonder that click rates are down - consumers have grown tired of the same old subject lines and have become programmed over time to delete, delete, delete.
But, don’t worry; email marketing doesn’t have to be pointless. When done right it can truly be effective. It’s getting your emails to stand out from the sea of junk that’s the seemingly tough part.... Read more
Tags: advice, Carrie Hinkel, E-Commerce and E-Business, email marketing, Marketing, Marketing Your Business, online marketing, tips
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Published March 28th, 2008
Visit any company website, and more than likely you’ll see that they offer an option to sign up for their company newsletter. The reason so many companies have a newsletter, as well as the option to sign up for one, is that they are excellent and cost-effective marketing tools. Not only can you get the latest news about your company across to literally thousands of people, the very fact that it’s an opt-in email newsletter means that your news is going out to prospects that are already interested in your products and services.
However, a newsletter is only as effective... Read more
Tags: danny brown, E-Commerce and E-Business, email marketing, email newsletters, Marketing, Marketing Your Business, onlnie marketing
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Published March 11th, 2008
While many consider email appending the underbelly of electronic marketing, others are convinced it’s a legitimate way of doing business. So, what exactly is email appending? It’s the process of combining two databases of customer information. One database the company owns; however, it lacks the customers’ email addresses. The other database comes from an append vendor, and it contains those customers’ missing email addresses.
There are two types of email lists that an append vendor can offer: opt-in and opt-out. An opt-in list means that all of the customers have responded to an opt-in email and have agreed to be... Read more
Tags: advice, Carrie Hinkel, E-Commerce and E-Business, email appending, email marketing, Marketing Your Business, online marketing, tips
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Published February 27th, 2008
You want to increase the email distribution of your email newsletter. Being front and center for potential clients or customers is your goal for increasing your bottom line, and what better way to do that but to be in their inbox when they are ready to make a purchase. But how do you do that?
While you are eager to get going on creating a website that will hopefully boost your visitors and email newsletter opt-in rate, below are some suggestions on how to improve your opt-in rates.
1. Offer something for free, such as special report, e-book, e-zine, etc.... Read more
Tags: E-Commerce and E-Business, email marketing, larry Slusser, Marketing Your Business, newsletters, online marketing, opt-in rates
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Published February 7th, 2008
As an online business owner, you have to market your site and let your customers and prospects know all about what you have to offer if you want to succeed. You probably have an area on your site for visitors to sign up for mailings and special deals, and you no doubt collect their email information when they order something from your site.
Whether you’re just starting to use email to market your business, or are considering expanding your email marketing efforts, here are some tips to help you determine how much you should be sending and how often.
How... Read more
Tags: advice, E-Commerce and E-Business, e-mail marketing, email marketing, larry Slusser, Marketing Your Business, online marketing, tips
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Published November 20th, 2007
One of the great things about conducting business in the new millennium is that a lot of the costs have been cut out of marketing campaigns. The ubiquitous nature of the Internet means that almost everyone on the planet is a potential viewer of your marketing campaigns, and they can be reached any number of ways.
One of the most effective marketing methods ever used is email marketing. Anyone with an Internet connection has email, and that means that you can reach thousands of potential customers or clients who are already in the “likely” category when it comes to your... Read more
Tags: advice, CAN-SPAM, E-Commerce and E-Business, email marketing, Leeia Ladipoh, Marketing, Marketing Your Business, tips
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Published October 26th, 2007
There’s no doubt that in the past decade, unsolicited emails have gotten increasingly out of control. To curb this mass of junk e-mail, Congress has enacted the Controlling the Assault of Non-Solicited Pornography and Marketing Act," or CAN-SPAM Act. President George W. Bush signed the bill into law on December 16, 2003 and it became effective on January 1, 2004.
Here are the key points of the CAN-SPAM Act for bulk emailers to follow:
* No deceptive subject lines
* No false or misleading headers
* Must include a clear and conspicuous way to opt out/unsubscribe out of your email... Read more
Tags: advice, CAN-SPAM, Carrie Hinkel, E-Commerce and E-Business, email campaign, email marketing, Marketing, Marketing Your Business, online marketing, tips
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Published October 19th, 2007
Email is a quick and reliable mode of transferring messages and information. It is also a relatively free form of advertising. For new businesses, anything free is worth considering. But there are many regulations that muddy the waters of email marketing, and if you go the wrong way here, you’re likely dealing with hefty fines.
There are some things that can help business owners take full advantage of email marketing, while avoiding potential pitfalls.
1. Focus your attention first on those people who have already expressed an interest in your service or product. Starting and maintaining a short newsletter can... Read more
Tags: advice, boosting sales, constant contact, E-Commerce and E-Business, email marketing, increasing sales, jennifer ratliff, Marketing, Marketing Your Business, tips
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Published October 5th, 2007
Studies show that email is the single most used application on the internet. More people use their email than they surf the web, visit social sites, or even shop online. This makes using email to market your business a great idea. There are different ways to do this, and as long as you are in compliance with the Can-Spam Act , you will have a great chance of gaining new traffic and customers.
Say It In Your Signature
Each day, you probably use your email to keep in touch with your family and friends, reply to business emails, and even... Read more
Tags: advice, constant contact, E-Commerce and E-Business, email marketing, Marketing, Marketing Your Business, tips
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