How to Make Sure Your Next Email Campaign Complies with CAN-SPAM Regulations
by Carrie Hinkel
Published October 26th, 2007
There’s no doubt that in the past decade, unsolicited emails have gotten increasingly out of control. To curb this mass of junk e-mail, Congress has enacted the Controlling the Assault of Non-Solicited Pornography and Marketing Act," or CAN-SPAM Act. President George W. Bush signed the bill into law on December 16, 2003 and it became effective on January 1, 2004. Here are the key points of the CAN-SPAM Act for bulk emailers to follow: * No deceptive subject lines * No false or misleading headers * Must include a clear and conspicuous way to opt out/unsubscribe out of your email... Read more
