Markup On Cost Versus Gross Profit Margin

One of the most effective ways to improve the gross margin you earn on each sale is to focus on gross margin rather than markup on cost. As I have written many times, it’s easy to get into a markup rut; that is, into the habit of using the same old markups over and over again to arrive at your sell prices. While this is certainly a convenient way to price merchandise, it is not healthy for yours or your company’s gross margin. One of the most effective ways to optimize gross margin when pricing is to "think gross margin."... Read more

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