Published June 12th, 2008
I’m sure you’ve seen those cheesy commercials that crowd your late night television viewing. You know the ones promising extraordinary results and benefits that basically scream in your ear to BUY IT! Well, I suppose those work to some degree because otherwise they would have fizzled out long ago. But the average business owner needs a different approach. A very different approach.
Be conscientious of what your copy sounds like. If it sounds like one of those late night "razzle-dazzle" quick-sell commercials, you’re on the wrong track. Here are some ways to figure out if it falls into that category... Read more
Tags: advertising, advice, branding, copywriting, Generating More Sales, Marketing, Marketing Your Business, Rebecca Button, tips, writing copy
No Comments »
Published March 12th, 2008
So, you’ve engaged in various online marketing campaigns - SEO, linkbuilding, online ads - but your site still isn’t seeing a surge in sales? Well, it may be that your website’s copy needs a tune-up; that your site’s text doesn’t flow, or engage the visitor or call them to action. If that’s the case, here are 10 copywriting tips you can use to give your website a much-needed writing boost!
1. Use white space to your advantage - We’ve all been to websites that have big blocks of text, with no end in site. Sites like that are truly lucky... Read more
Tags: advice, Carrie Hinkel, copywriting, E-Commerce and E-Business, Generating More Sales, increasing sales, online copym, Sales, tips, website, writing copy
No Comments »
