Published June 10th, 2008
Ladies and gentlemen, it’s true. The recession-proof shopper is here and she’s here to stay. A new study commissioned and soon to be published by Elle magazine concludes that 8% of U.S. women are still shopping up a storm and show no signs of slowing down. (for full stats check out this article)
So what do you think? Do you think these ladies have what it takes to keep the economy (and businesses) afloat this year? I for one think that it certainly won’t hurt…but it’s not going to come anywhere close to how well those stimulus checks worked-wait….
If... Read more
Tags: consumer, economy, Rebecca Button, recession, retail, shopping
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A recent study conducted by Mindset Media and Nielson Online reports that consumers that regularly purchase organic products are 153% more open to new experiences. This information is useful because it means that marketers no longer need to be as concerned with marketing their products strictly through niche channels (yoga or green magazines for example) and can now look to expand their efforts across multiple networks. The key being to appeal to these consumers’ mentality. These marketing efforts will reach a much wider audience that are perhaps not "classic" organic consumers (based on participation in yoga or other traditional wellness... Read more
Tags: consumer, Marketing, Marketing Your Business, organic, Rebecca Button, shopper, survey
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