The Federal Trade Commission announced in a press release today that it will soon be publishing clarifications to the CAN-SPAM Act of 2003. The following topics are to be addressed:
(1) an e-mail recipient cannot be required to pay a fee, provide information other than his or her e-mail address and opt-out preferences, or take any steps other than sending a reply e-mail message or visiting a single Internet Web page to opt out of receiving future e-mail from a sender.
(2) the definition of “sender” was modified to make it easier to determine which of multiple parties advertising in... Read more
Tags: CAN-SPAM, E-Commerce and E-Business, email marketing, law, legal, legislation, Marketing, Marketing Your Business, news, Rebecca Button
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Published January 30th, 2008
As your inbox fills up each day with dozens (or even hundreds) of junk e-mails, it’s hard to believe that the Controlling the Assault of Non-Solicited Pornography and Marketing (CAN-SPAM) Act went into effect back in 2004. The problem is that many of these SPAM offenders are clicking "Send" from outside of the United States, and therefore aren’t under U.S. jurisdiction. However, if your company is in the U.S., you’ll need to make sure that your next e-mail marketing campaign follows each of the anti-SPAM laws. Otherwise, you could be liable for damages up to $2,000,000 and/or up to five... Read more
Tags: advice, CAN-SPAM, Carrie Hinkel, E-Commerce and E-Business, e-mail marketing, legal e-mail marketing, Marketing, Marketing Your Business, online marketing, tips
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Published November 20th, 2007
One of the great things about conducting business in the new millennium is that a lot of the costs have been cut out of marketing campaigns. The ubiquitous nature of the Internet means that almost everyone on the planet is a potential viewer of your marketing campaigns, and they can be reached any number of ways.
One of the most effective marketing methods ever used is email marketing. Anyone with an Internet connection has email, and that means that you can reach thousands of potential customers or clients who are already in the “likely” category when it comes to your... Read more
Tags: advice, CAN-SPAM, E-Commerce and E-Business, email marketing, Leeia Ladipoh, Marketing, Marketing Your Business, tips
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Published October 26th, 2007
There’s no doubt that in the past decade, unsolicited emails have gotten increasingly out of control. To curb this mass of junk e-mail, Congress has enacted the Controlling the Assault of Non-Solicited Pornography and Marketing Act," or CAN-SPAM Act. President George W. Bush signed the bill into law on December 16, 2003 and it became effective on January 1, 2004.
Here are the key points of the CAN-SPAM Act for bulk emailers to follow:
* No deceptive subject lines
* No false or misleading headers
* Must include a clear and conspicuous way to opt out/unsubscribe out of your email... Read more
Tags: advice, CAN-SPAM, Carrie Hinkel, E-Commerce and E-Business, email campaign, email marketing, Marketing, Marketing Your Business, online marketing, tips
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